Crashed overwhelmed buy IPO handle network

 

Originally planned on November 14 on the Nasdaq IPO handle network eventually suspend the listing must be in accordance with SEC requirements to clarify some accounting issues, which means including handles network, Wowo group buy site, and 24 coupons to solve the funding problem through an IPO Basic shattered dreams.

 

    Handle network prospectus filed with the SEC show: net revenues during the first half of this year is only 57.82 million yuan, a net loss of up to 391 million yuan, is the loss of revenue 676 times, high loss rate is accidental phenomenon or buy the industry common problem ? And then analyze the U.S. Mission Network, its July sales break 100 million, but less than 10% profit margins, expenses of about 50 million yuan, the data read from the net loss of 40 million yuan a month or so, but also in high-speed burn state.

 

    Buy the market situation and the ups and downs this year, the first of many high-profile announcement buy site to get wholesale funding in size from $ 400 million to $ 100 million dollars, followed by another, and burn into a frenzied expansion of the game. But in August, after drastic changes, Groupon subsidiary in China of high-net friends traced massive layoffs and closing stations, Wowo group, 24 coupons, group Po and handle network and other top-ranking buy site also has a substantial layoffs and closing station information spread, while the IPO roadshow suspend handle network messages, which became the last one that breaks buy rice 36 Business Review. Ling Grossly enterprises Bystander crashed IPO handle network buy crushed grass, I believe that a new round of closures, layoffs and closing stations tide will soon come.

 

    Groupon is the world's originator buy mode has been successfully achieved IPO. First day of the market capitalization of up to 16 billion U.S. dollars, becoming the 2 (X J4rf-largest market capitalization since the Nasdaq technology stocks IPO,

 

But the stock over the past year net loss of over 500 million U.S. dollars, the growth rate getting lower and lower, in recent years, split ratio fell from 45.7% to 37.2%, still questioned by professionals.

 

    What is the reason buy the ups and downs? Buy a gold mine under the Internet or Ponzi scheme? At home, buy mode, there are still three short board:

 

    The first is the high dependence on advertising, buy mode simply commodity trading, the lack of interactive content support, user stickiness is not high, the situation in many rivals, need to keep advertising to attract users. Buy site to get capital injection carried out in a crazy race in the context of advertising, online media prices pushed higher, further increasing the cost of solid market share business in the first half handle network marketing spending 326 million yuan, is the net revenue 5 six times, this is not a coincidence. Dependence is difficult to get rid advertising business buy two largest short board

 

    The second is highly dependent on manpower, to buy the business investment through regional development requires a lot of business, buy goods also need to transform and update periodically, frequently require thousands of people business team, split ratio is not high for the buy business , the urgent need to quickly get rid of human dependence, through information technology to solve business problems mound resource integration.

 

    The third is the threshold is low, resulting in split ratio is too low, buy mode to line investment as the core, large-scale marketing campaign as user-developed tools, models simple, merchants and customer loyalty is low, low barriers to entry.

 

    Since competition is too fierce, buy web site with an increasing proportion of low business split, the industry generally lower than 10%, the Groupon is only about 1/4 to the current level of gross margin to a lot of manpower and high marketing expenses driven buy mode can not afford to balance the costs.

 

    Customers must get rid of marketing and human dependency problems, rely on information technology to integrate resources and business penetration to buy the merchant's service, rather than just play a promotional function, which will enhance user stickiness, reduce marketing costs, and to get rid of Human dependence a

 

    In my opinion, buy mode has several innovative howl more successful cases, Taobao Taobao together cost based on businesses to buy items and average daily trading volume of 20 million yuan is the size of the top five independent sum of buy site, Taobao has 800 Wan sellers and 400 million registered users, poly cost businesses through information technology to achieve a big promotion for goods and docking between users, get rid of the right marketing and human dependence.

 

    Another is popular in Shanghai Guevara Life Network, which buy movie tickets for innovative development is very successful. Users can find the right movie theater Glava online through online seat selection system selecting the locations, online payment, mobile phones get e-ticket password, and then to the selected movie theater, the use of passwords in independent ticket dispensing machines can print movie tickets.

 

    Through business cooperation mode, Guevara Life Network established barriers to entry and user stickiness, to provide users with a more convenient movie ticket purchase problems also get rid of the dependence of human and marketing, platform, as well as for segments of the information integration, this may be the two innovations to buy mode.